Connect with us

Brands and Company

Crown Premium Pasta signs Nollywood Actress, Chioma Akpotha, As Brand Ambassador

Published

on

Leading Nigerian pasta brand, Crown Premium Pasta, has unveiled top Nollywood actress and movie producer, Chioma Akpotha, as its brand ambassador. The actress, who has won notable awards including the African Movie Academy Award, was unveiled by Crown Flour Mill Limited, the makers of Crown Premium Pasta, at a contract signing event held on Sunday, November 15, 2020, in Lekki, Lagos. 

L-R: Nitin Mehta, Vice President and Business Head (Consumer Business – Pasta and Semolina), Crown Flour Mill Ltd; Chioma Apkotha, Nollywood Actress/ Producer and Crown Premium Pasta Brand Ambassador; and Bola Adeniji, General Manager/ Head Marketing (Business to Consumer), Crown Flour Mill Ltd, during the contract signing ceremony of Chioma Akpotha as the Brand Ambassador of Crown Premium Pasta held in Lagos, recently.

She said, “Like all other amazing brands under Crown Flour Mill Ltd, Crown Premium Pasta is a healthy and great quality product made to delight every family. There’s truly nothing greater than getting to be a part of something one truly loves and uses personally. I’m really excited to be representing the Crown Premium Pasta range of delicious pasta products which are non-sticky, delicious and healthy to consume. Full of health and nutrition, Crown Premium Pasta products are made from durum wheat (which contains high level of protein) and they also contain vitamins and micronutrients.”  

READ  Driving Growth Through Digital Economy

Explaining why she decided to work with the brand, the veteran actress said, “Chioma Apkotha is a premium family brand. I share the same DNA with Crown Premium Pasta which is also a premium family brand. It’s a perfect fit. I also align with the company’s mission to provide top quality food products at accessible prices to the Nigerian consumers.”
Chioma Akpotha’s career in Nollywood began in 2000 when she featured in the movie ‘The Apple’. She has since featured in over 350 movies and has six movie production credits under her belt. 

L-R: Nitin Mehta, Vice President and Business Head (Consumer Business – Pasta and Semolina), Crown Flour Mill Ltd;  Oladotun Babatunde, Head of Digital Marketing (Business to Consumer) Crown Flour Mill Ltd; Chioma Apkotha, Nollywood Actress/ Producer and Crown Premium Pasta Brand Ambassador; Dominic Oluwole Orimogunje, Brand Manager – Pasta (Business to Consumer), Crown Flour Mill Ltd; and Bola Adeniji, General Manager/ Head Marketing (Business to Consumer), Crown Flour Mill Ltd, during the contract signing ceremony of Chioma Akpotha as the Brand Ambassador of Crown Premium Pasta held in Lagos, recently.

READ  Customers Thumbs Up MultiChoice's We’ve Got You Campaign

She will promote Crown Flour Mill’s Crown Premium pasta brands comprising Crown Premium Spaghetti, and Crown Premium Twist Cavatto Macaroni, to her family, friends and ever-amazing fans in Nigeria, whom she fondly calls “My Omafam”. 
Commenting on the appointment of Chioma Akpotha as Crown Premium Pasta’s brand ambassador, Mr. Nitin Mehta, Business Head (B2C), Crown Flour Mill Limited, remarked, “The brand is glad to identify with Chioma Akpotha. She is an actress who brings an extraordinary level of commitment and discipline to light up every role she plays on the screen. She exemplifies the rich capacity available in the Nigerian entertainment industry and is a great brand fit for Crown Premium Pasta. I have no doubt that this would be a mutually rewarding relationship”.
“We are committed to delivering on our promise of making nutritious and affordable pasta products accessible to all Nigerians. This relationship will help bring greater awareness of our mission,” Mr. Mehta added.
Also speaking on the signing, Mrs. Bola Adeniji, General Manager/ Head Marketing (B2C), Crown Flour Mill Ltd., said: “We welcome Chioma Akpotha to the Crown Premium Pasta family as our brand ambassador. There is a natural fit between Crown Premium Pasta and Chioma Akpotha; and we look forward to this natural chemistry to produce some great work together.” 

READ  Ondo : Primate Ayodele warns PDP ahead of primary election, reels out new prophecies

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands and Company

How Jumia stock is rebounding and gaining momentum 

Published

on

By

Commerce

The last four weeks has been that of uplift in fortune for holders of Jumia stock, and the development is rightfully drawing attention of stock-inclined minds:

Fruitful yuletide: The stock sold as high as $47 a day to Christmas and has hovered between $34 and $39 since December 11th 2020. On January 12th 2021, Jumia stock sold at $40 on the floor of New York Stock Exchange.

Unexpected positive turn in fortune: Jumia recorded a 12% drop in revenue in the first three quarters of 2020, but has made a 600% increase in stock price since then.  The best part is that the stock has sustained its good momentum for over a month.

Regret for doubters: Some investors who didn’t buy Jumia stock when it sold for just over $2 in March 2020 are beating up themselves for not taking advantage. Currently trading for just over $40, some holders see an opportunity to sell. But the next few months can also bring huge fortune for those who dare to hold.

 

READ  UK-Based Nollywood Actress, Princess Elizabeth Pampers Self With N10 Million Porshe Toy

Bright prospect: Analysts ascribed the improvement to investors’ belief in Jumia’s potential and are willing to overlook lagging business results for the time being. For instance, a $5,000 investment in Amazon in 1997 will translate to more than $4 million today. The current good performance of Jumia stock is an indication that the brand holds the potential of being a replica of the Amazon story in Africa.

Opportunity for Africans: Jumia prides itself as Amazon of Africa. It could end up being a smart move for Africans who buy into the dream by owning part of a brand that identifies with them.

Continue Reading

Brands and Company

Covid-19 Second Wave: Online Shopping Still Among Measures To Limit Spread – Jumia CEO

Published

on

By

Covid-19

Jumia Nigeria CEO, Massiliano Spalazzi 

As authorities put measures in place to prevent rapid spread of covid-19 in the light of the second wave of the pandemic emanating from mutation variants of the dreaded virus, Jumia Nigeria CEO, Massiliano Spalazzi has highlighted the services of ecommerce platforms as one of the measures to help mitigate the spread among Nigerians.

While speaking on the crucial role and contributions of ecommerce in the present day socio-economic reality in Nigeria, Spalazzi said online shopping will help promote the adoption of social distancing measures and eliminate the contact risk associated with brick and mortar stores, as people can purchase different products of their choice and get them delivered from the safety of their home.

“Online shopping remains one of the ways individuals can take precautions to limit the spread of Covid-19. People are being urged to avoid large gatherings, and limit human contact as much as possible. Ecommerce platforms possess all these features that will help customers keep to the safety culture. From the comfort of their safety, customers can shop on the Jumia platforms, make payment through online payment solutions like JumiaPay and get them delivered via Jumia Express, or our contactless agents,” he said.

READ  BBNaija 2020: New Housemates Already Quarantined Ahead of July 19

He pointed out the crucial role played by ecommerce platforms during the 2020 Covid-19 lockdown. “What we have seen last year has been how relevant and important e-commerce was in serving the population during these tough times. We’ve seen many different situations happen from the Covid-19, which obliged people to be locked down and having to purchase their goods in a safe way.”

During the first wave of the pandemic, ecommerce platforms served as a veritable channel for brands and businesses to connect with their customers. Global brands such as Coca-Cola, Procter & Gamble, Reckitt Benkiser, Nestle, Unilever and other essential goods manufacturers partnered with Jumia for sales of their products.

Likewise, online retail platforms were key for the survival of food and grocery enterprises when sit-in services were prohibited with customers restricted by social distancing rule. It was a period where more customers boarded the ecommerce food service train and several local restaurants partnered with Jumia to keep their food, beverage and grocery service going during the lockdown.

READ  LEAVE ISI-UZO STATE ASSEMBLY SEAT FOR APC, DR JIDEOFO-OGBUAGU TELLS GOVERNOR UGWUANYI

Continue Reading

Brands and Company

Dangote Cement Successfully Purchased Shares Worth N9.77 Billion

Published

on

By

  1. Dangote Cement Successfully Purchased Shares Worth N9.77 Billion
Dangote Cement has announced the completion of the first tranche of its share buy-back programme.
Dangote Cement Plc has announced the completion of the first tranche
Cement, industry
of its share buy-back programme, as the cement behemoth bought back shares of the company worth N9.77 billion.
This announcement was made by the management of the company, in a recent statement issued and signed by the Deputy Company Secretary, Mr Edward Imoedemhe, today, 11 January 2021.
During the first tranche of the share buyback programme which commenced on Wednesday, 30 December 2020 and ended on Thursday, 31 December 2020, the company on the open market of the Nigerian Stock Exchange purchased 40,200,000 ordinary shares of the company at an average price of N243.02, representing 0.24% of the Company’s issued and fully paid ordinary shares.
What you should know
Following the conclusion of Tranche I, the total number of residual issued and fully paid outstanding shares of DCP amounts to 17,000,307,404.
However, the completion of the share buyback programme of the company does not portend any material impact on the Company’s financial position, and the operation of the company as a going concern.

Continue Reading

Trending News

Copyright © 2020 Ebony Media Gist

error

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
YouTube
YouTube
LinkedIn
LinkedIn
Share
Instagram0