Rite Foods’ Fearless Energy Drink Promotes Music Talent through Sponsorship of Max Live Concert

Rite Foods Limited, a world-class and proudly Nigerian food and beverage company, through its premium Fearless energy drink, is committed to the promotion of music talent in the country with the sponsorship of the upcoming Max Live Concert in Lagos.

Theme “Music Experience” and with the slogan “Party of all Parties,” the show will hold at TV Continental, on Sunday May, 16, 2021, and it is being organised by Max FM 102.3.

Artistes featuring on the show include Reekado Banks, Ladipoe, Laycon, Blaqbonez, Ckay, Skales, Falana, Crayon, Idahams, Ruger and Candy bleakz and others, will grace the concert.

The show will be quite exciting with the performance of Laycon, the winner of the Big Brother Naija season 5, who is known as Olamilekan Moshood Agbeleshe, a media personality, rapper, singer and songwriter.

Also, the evening will be made very exciting with Blaqbonez on stage. Known as Emeka Akumefule, Blaqbonez, is a Nigerian rapper who was profiled by The New York Times as one of the new guards of Nigerian music

Interestingly, this live entertainment show is majorly sponsored by the market leader in the energy drink segment, the Rite Foods’ Fearless energy drink brand comprising the Fearless Classic and Fearless Red Berry.

Commenting on the sponsorship, Rite Foods’ Brand Manager, Boluwatife Adedugbe, in an interview, said the lion mentality of I CAN, I AM of Rite Foods which has led to the production of premium brands has prompted the Fearless energy brand to identify with the hugely popular broadcast station in promoting entertainment.

Adedugbe affirmed that the narrative of the Fearless brand as a market leader in the energy drink segment is no longer news, as its large share in the sector speaks for itself, and it is a reflection of the preference for the Fearless brand by consumers.

“We came to own the narrative in the energy drink segment and that we are the national market leader is no longer news. We are Naija’s favourite energy drink and as a truly world-class company, we cannot come into the market substandard. Truly, if it is not Fearless, it cannot be Fearless, and photocopy can never be original,” she stated.

She posits that everything about Rite Foods is intentional, from the state-of-the art facilities to the products, hence it has continued to produce brands of global standard, especially with the groundbreaking first ever packaged polyethylene terephthalate (PET) bottle brands for the leading Fearless energy drink.

Established in 2007 as a subsidiary of Ess-Ay Holdings, Rite Foods’ has also set the pace in the beverage sector with its 12 leading variants which include the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, and the Bigi Ginger Ale.

Also, on the company’s stables are the Rite Spicy, Bigi Beef and Rite Sausages which have been the mark of excellence for the industry, while it’s Bigi Premium Table Water, produced with global best practices in purification, offers quality, freshness, confidence and reliability.

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